TikTok is introducing a updated setting that permits them to cut down on the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the service disclosed that it now features over 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale launch. This development coincides with a rise in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing content creators on another major platform primarily display clips produced artificially. A considerable share of this output is deemed “AI slop”, a label for poor-quality, factory-style content that is typically absurd or bizarre.
“We know from our community that many people enjoy content created using AI tools, ranging from digital art to science explainers, and we aim to offer the community the option to adjust the amount of that, based on their own preferences,” stated a company executive.
Volume and Proportions
TikTok shared that there are now 1.3 billion videos on its service tagged as artificially created. Collectively, over 100 m media items are submitted to the service every day, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Users will be able to decrease or raise the level of AI-generated videos they see by accessing the content preference setting in the application and selecting “AI-generated content”. Further subjects that can already be modified under the tool cover politics, clothing, cosmetics, and choreography.
Content Labeling and Policies
Its guidelines require creators to label convincing AI-generated content, and it bans harmful deepfakes of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
Furthermore, the platform will now apply an artificially created tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This step is designed to stop users from seeking to bypass the disclosure requirement.
Educational Initiatives
The platform is also establishing a $2m awareness program for professionals and institutions to develop informative material about responsible artificial intelligence. This program will benefit non-profit groups dedicated to teaching programming and robotics.
Platform Protection
TikTok has justified its moderation strategy, amid discussion over intentions to cut jobs for numerous content moderators in Britain. It is planning to reduce a significant number of roles in its content moderation department in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most harmful content prior to it gets reviewed by staff. TikTok stated a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is really helping us work at speed.”
